How Does Roofr Save You Money?

4 min read-

Roofr Vs. 'The Big Guys'

Since Roofr’s launch just a few months ago many people have asked how we can possibly save customers so much money, and do so without sacrificing the quality of both workmanship and material.  The answer is ingrained in the basic principal of who we are. We are ‘Roofing Simplified’.  After many years in the traditional roofing industry, we’ve witnessed the seemingly endless inefficiencies and subsequent costs of the standard roofing operation. We’ve decided to do our best to change that.

How do most roofing companies work?

Let’s start by talking about ‘the other guys’. Why are large roofing contractors charging an arm and a leg to get the job done?

When it comes down to it, big roofing contractors are essentially marketing giants; consisting of elaborate tiers and avenues to be navigated. When you, the homeowner, call up one of the big guys and ask for a quote, they proceed to send out a sales rep to convince you their high price point is necessary. 

They will then call up a guy who will probably call up another guy, who might just be the guy that installs your new roof.  Large scale roofing companies subcontract 100% of ‘their work’ and tack on an additional markup as high as 50%. 

That massive markup is necessary for these giants to survive.  It’ll cover over head costs, sales staff commission, marketing departments, accounting departments, project managers, and so on and so forth.  In the end you’re paying not only for your roof replacement, but for the big guys to keep the many archaic aspects of their business operational.

We connect you directly with reputable installers in your area

We eliminate the middleman and ensure that you receive competitive pricing on all materials.

Roofers working on a terra cotta roof

You contact us, and we connect you directly with reputable installers in your area. We eliminate the middleman and ensure that you receive wholesale pricing on all materials. 

  • One on one connections
  • Vetted roofers

No sales teams to pay commissions to, no advertising team or project managers, and most importantly no crazy overhead. Our revolutionary, stripped down platform has allowed us to save ourselves money in all areas.  We’re so pleased we get to pass those savings on to you.

We will never be the absolute cheapest roofer

We pledge to always provide the best possible workmanship and service at the most affordable price point.  At Roofr, we understand that you get what you pay for.  We know, and want you to know that we will never be the absolute cheapest choice

There are quite a few ‘fly-by-night’ roofing companies that often don’t have proper insurance, certifications, or WSIB clearance.  There can be no guarantee of the experience they provide or most importantly, the end result. Be wary of these companies; if it seems too good to be true, it probably is.

All of Roofr’s installation teams have been hand selected based on reviews, years in business, amount of jobs completed, insurance, certifications and overall workmanship.  You can rest easy knowing that your roof is in capable and reputable hands, and you didn’t have to spend that arm or leg to make it happen!

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How to Avoid Roofing Scams

Finding the right roofing company to repair your roof can be quite the hassle.

From filtering through the thousands of roofers online, not knowing who's best, to getting inconsistent quotes with massive markups. It can be really tough to make the right decision. On top of all this, there are a ton of shady, 'fly-by-night' contractors looking to scam you out of your hard-earned money.

In fact, problem's with home renovations are among the top consumer complaints in Ontario:

In 2015, the Ministry of Government and Consumer Services received approximately 1,600 complaints and inquiries about home renovation services – 21% were related to roofers.

-Consumer Protection Ontario

Roofing Project Checklist - What to Do:

We've compiled a quick checklist to help you avoid these scams and save as much money as possible.

  1. Get written quotes

    Make sure the following is in the contract:
    • The contractor’s business name, address and contact information
    • Detailed description of the work to be completed and the materials used
    • The total cost, including all applicable taxes, the payment terms as well as the down payment and deposit
    • How the property will be protected
    • Cleanup details
    • Who will cover any damages to your property in case of any accidents
    • Detailed warranty on both materials and workmanship
  2. Understand what you are signing for

    Ask the following questions:

    • How long will the shingles last?
    • Is there adequate ventilation?
    • Are you putting Ice & Water Shield along the perimeter, valleys, and skylights?
    • How much do you charge for plywood replacement?
    • Will you pull up the plywood to inspect for mold in the attic?
    • Will you magnet the property to pick up any missed nails?
    • Will you be using synthetic underlayment to cover the entire roof deck?
    • Will you be using drip edge flashings?

  3. Ask your contractor if they have the necessary safety training.

    Working at Heights Training is mandatory for any contractor using a ladder or working at any heights.

  4. Avoid any TAX-FREE deals. 

    This is extremely important. Not only does this raise many concerns why a business is trying to avoid taxes, but it also voids your warranty completely. If something happens to your roof within the warranty period, the shingle manufacturer will request a receipt for all materials and installation. If the contractor is providing you with a tax-free deal, they are most likely keep everything off the books and nothing will be documented. You will be on the hook for yet another expensive roof replacement.

  5. WSIB and Liability Insurance. 

    Make sure you ask for a recent WSIB Clearance Certificate and Proof of Liability Insurance (Minimum 1M)

If you're planning on repairing or replacing your roof this year, please take the time to vet the contractors, it could save you thousands of dollars down the road!

Hope this helps!

Richard Nelson, President

Why Should Roofing Contractors Join Roofr?

Partner with Roofr!

Roofr is a platform that connects homeowners, insurance companies, and property managers looking for roof replacement to vetted, local roofing contractors. Our platform simplifies the roof replacement process while saving our clients and roofing contractors time and money.

Click here to learn more about being a Roofr vetted professional.

We're always on the hunt for reputable, reliable, and experienced roofing contractors to add to our roster!

Join our team

So, Why Should Contractors Join Roofr?

1. Zero Upfront Costs!

Contractors do not pay anything upfront to be a part of Roofr's roster. Only upon sale and completion of a job do we collect a small percentage of the total sold

2. You Only Pay Us if You Close the Job!

With Roofr you won't pay on a per lead basis as you would with most other online contractor referal systems. We only collect payment once you've secured and completed the job. We don't make money if you don't!

3. We Qualify Leads for You!

No more wasting time chasing leads that go no where! Roofr takes the time to follow up on every lead to ensure each job we pass your way is worth your time.

4. We Help You Sell the Job!

At Roofr we have a dedicated team with years of experience in both roof application and roof sales.  You quote the job, we'll help you close the sale!

5. We Help Homeowners Make the Small Decisions!

We act as design consultants so you don't have to. When it comes to colour choice and coordination, we're happy to step in and help customers make decisions.

6. We Act as Liaison Between You and the Homeowner!

If ever any issues arise, from inclement weather to unsatisfactory work, Roofr will deal with unhappy or concerned homeowners on your behalf and work in conjunction with you to create a solution.

7. Our Contractors are Making More Money!

Because of the volume and quality of leads generated by Roofr our contractors have been selling on average $50 000 to $75 000 per month in projects!

8. Our Contractors Close More Jobs!

Roofr's contractors have been closing at minimum rate of 50% with our help and support. With a focus on customer satisfaction, absolute transparency, and contractor loyalty, we work tirelessly to ensure a seamless experience for all from start to finish!

Make More Money with Roofr!

At Roofr we take the time to make the roof replacement process simple, so you can focus on what you do best: installing roofs

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Don't Make These 5 Roofing Project Mistakes


Some of the most common mistakes that homeowners make are easily avoided. In this infographic we cover five of the most common roofing project mistakes made by homeowners.


Roofing isn't rocket surgery, but the size of the project - and the value of everything your roof protect, can make a roofing project seem daunting. Don't make these mistakes!



If you have more questions, or need a second opinion - contact us on is the right place to start.


We hope you learned something new here on our blog. Did you find this post relateable? Think we missed a point in our list? Comment below!


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