Roofr is a modern roofing company, founded in 2016. Roofr provides instant online roofing estimates in seconds.
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Growth & Roofr's Journey - Our 2017 In Review

Looking back on this year as it's coming to a close, we have a lot to be proud of and thankful for. Roofr has had a year of growth and learning as we continue to build upon what was once just an idea in our founder Richard Nelson's mind.

We've become more than one man and his idea: Roofr became a team this year. Kevin Redman, and Zachary Melo joined forces with Richard to bring his revolutionary ideas to life. Building, testing, and improving on the software that was Roofr's first version led to our acceptance into Toronto's Ryerson DMZ.

Kevin and Zach enjoying time in the DMZ 

With support and guidance from the DMZ, we aimed higher still - looking to further accelerate the already rapid growth of Roofr in 2017. While we can illustrate how much our AI models have learned and improved, it's nothing compared to the knowledge we've collectively gained about the joys and hardships of being entrepreneurs along this journey.

Our next signs of promise came in the form of a meeting in Montreal, Quebec - where we were ultimately rejected by the FounderFuel program. There was no way that we were going to be disuaded by rejection. We doubled down and applied to the world renowned Y Combinator. In short, Y Combinator is a community of over 3000 founders and the world's shining example of what it means to be a startup accelerator.

Despite earlier rejection and staggering odds, our acceptance into Y Combinator came as no shock. After all, they are renowned for their ability to choose world-class businesses from the crowd. Some examples? Dropbox, Air BnB, and Reddit to name a few.

Richard, Kevin & Zach after their first Y combinator visit 

When you're accepted into Y Combinator, you're expected to be in Mountainview, California multiple times per week. Queue Roofr's move from Toronto to San Francisco.

After an intensive three months of mentorship, scrutiny, and 24/7 Roofr for us - Richard was thrust on stage to face hundreds of investors in what's known simply as 'Demo Day'.

Richard on stage at YC Demo Day S17 

Y Combinator and Demo Day put us in the eyes of many potential, and actual investors. We can't thank our investors enough for their insights and significant contributions to our surging growth.

As the needs of our customers have grown, so have our capabilities with them. With the addition of new team members; Daniel Tighe, Brendan Hussey and Nicholas Capobianco, our growth continues to outpace headcount in the best of ways. The specialized skills of Daniel, Brendan, and Nicholas have allowed us to expand our operations to better serve residential and commercial roofing clients, as well as homeowners impacted by the damage of natural disasters.  We've expanded geographically as well, into California and Florida in addition to our presence in Ontario.

Our success and growth has not gone unnoticed, with accolades and mentions in popular media outlets including Forbes, TechCrunch, VentureBeat, Yahoo!, & Digital Trends.

We've helped pair homeowners with the right roofer on over 200 homes in the last 7 months. Looking at those 200 roofs, we helped save homeowners $300,000 - that's an average savings of $1500 for every homeowner we work with!

Richard and Geo together in San Francisco

It isn't just the homeowners that are benefiting though. Our roofers love what we have been able to do for their businesses. Take for example Geo, our first Roofr installer in California. In our first 4 weeks, we've already increased his sales by $160,000!

We're thankful for our partners and our team members, who are working towards the same goal - to build the most trusted roofing company in the world. With them we look forward to 2018 and the challenges it will offer as we conquer yet another year at Roofr.

Is Your Roofing Solution in Shingles or Tabs?

BP & GAF Architectural shingle side-by-side

Roofing Materials Today

Manufacturers make modern roofing from laminated compounds with color added. There are two basic types, which are essentially either a single-layer or a double-layer roofing tile. The double-layer roof tile is the architectural or dimensional type. The single layer is the three-tab version.

The architectural type is costlier but more appealing to the eye, and it can add value to your home. The single-layer type or three-tab tile is a basic roof cover. It has a flat appearance, and the tiles are consistent in size and shape.

Construction of Asphalt Roofing

Damaged three tab shingle roof
3 tab shingles installed on a roof showing damage

The inner core of each tile is a piece of fiberglass. The fiberglass is water-resistant and provides some insulation. The maker then sandwiches the sheet of fiberglass between two weatherizing layers. Next, the top layer receives a covering of mineral granules, which add texture and color.

The architectural type of roof tile is a double of the four composite layers. The lower edge of the architectural tile has a raised laminated ridge. This raised section adds to the appearance of depth.

The double-layer composite tile is a popular roof cover. Manufacturers call it architectural or dimensional roofing. You can distinguish the architectural type from a three-tab or single-layer tile by its size, weight, durability, and appearance.

Asphalt Composition

Asphalt is the base material for architectural or double roofing and the 3-tab types. In the early 1980s, technical advances in lamination and materials created the architectural type. From that time to the present, architectural types have replaced tabs as the preferred material for roofing installations. Today, the traditional three-tab type of roofing is the low-cost option and the required material to repair roofs that already have tab shingles. 

When estimating the number of shingles needed to cover a roof area, Roofr uses technologically advanced methods to obtain precise measurements. Roofr will utilize satellite imagery to determine the exact roof dimensions and to estimate the bundles needed to complete the work on your home. 

Architectural shingles have depth and dimension

Advantages of Architectural Roof Covers 

The double-layer roofing tiles have a noticeable multidimensional surface. The tiles stand out for their contours and depth. You can get them in shapes and colors that resemble high-end materials, like baked tiles, cedar shakes, and slate tiles. The advantages of double-layer tiles include: 

  • Durability: Double-layer roofing lasts longer and maintains its appearance better than single-layer materials. While the costs of acquisition may be higher for double-layer roofing, the longer life and added value for your home can pay for the added investment.
  • Appearance: The double-thick roof types have the appearance of depth. They add value to homes because of their popularity and eye-catching results.
  • Wind resistance: The thick tiles do not resist the wind better than the thin tiles until they seal. Single-layer tiles traditionally have ratings of up to 80 miles per hour. The manufacturer's warranty requires a 6-nail installation pattern for a high-wind damage rating of up to 130 miles per hour.
  • Warranty: Manufacturers typically provide warranty coverage in the range of 40 to 50 years. The latest warranty trends also include a lifetime coverage for as long as you own your home.

Begin the Roofr process and discover the solutions we have for your roofing needs and style preferences.

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Why Slope Matters in Roofing

Roof Slope and Project Estimates

Roof slope is one of the biggest factors that professionals consider when calculating a price for a roofing job. A steep roof may present a number of challenges. Generally, the steepness of a roof relates to how much risk is involved with the project, especially if it is on a tall building. Working on a roof with a steeper angle may also require bringing in more equipment and taking longer to deal with issues. All of this is factored into your roofing estimate.

The Ratios

The pitch of a roof is commonly expressed as a ratio or fraction. The rise is stated in inches of height per 12 inches of length. For example, a 4/12 grade on a roof means the surface rises 4 inches for every 12 inches of length.

This can lead to some misleading math. While 12/12 as a fraction sounds tame, it actually means that a roof rises very aggressively for every foot of distance. Conversely, a 1/12 grade is actually rather flat.

Conversion table:

Roof Pitch Angle Roof Pitch Multiplier
1/12 4.76° 1.0035
2/12 9.46° 1.0138
3/12 14.04° 1.0308
4/12 18.43° 1.0541
5/12 22.62° 1.0833
6/12 26.57° 1.1180
7/12 30.26° 1.1577
8/12 33.69° 1.2019
9/12 36.37° 1.2500
10/12 39.81° 1.3017
11/12 42.51° 1.3566
12/12 45.00° 1.4142

Calculating Pitch

One of the easiest and safest ways to calculate roof pitch is from inside your attic using a level, tape measure, and pencil. First, measure 12 inches on your level and make a mark. Then, hold the level flat against the bottom of a rafter while making sure the level bubble is centered between the two lines.

The final step is to measure vertically from the 12-inch mark on the level to the underside of the rafter above it. The distance from the level to the rafter shows you how much your roof rises for every 12 inches of length. This is a good rough figure that you’ll be able to pass along to a contractor.

At Roofr, we help customers connect with contractors quickly. Knowing the angle of a roof will enable you to provide better information as you receive multiple estimates through our system. Contact us today to start the Roofr process.

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Let It Breathe: The Importance of Roofing Ventilation

Roofing Ventilation

Shingle roof with woven valley
Turbine vent installed on a roof

Can your roof breathe properly? It may sound like a silly question, but the answer is critical to the health and long-term durability of your home. Whether you live in a hot and steamy climate or you prefer the colder weather of the northern latitudes, there are good reasons for making sure that your home has the proper roof ventilation. To help you better understand why these vents are so important and how to determine whether your home can adequately breathe, let's take a look at everything you need to know about roofing vents.

The Importance of Proper Airflow

When it comes to protecting your roof, and the home below it, it's all about controlling temperature and moisture. During hot weather, the sun beats down on your roof and transfers an extraordinary amount of solar energy, causing the air below to become extremely hot. This eventually works its way into your home, significantly increasing the need for cooling and creating a less pleasant living space. It also places a lot of stress on your roofing materials. In cold weather, the opposite problem occurs. Warm, heated air from inside your home transfers to the roof, melting snow and creating a risk of ice dams. This clash of warm air with a cold roof also causes moisture buildup, potentially posing a risk of mold growth and even water damage.

Let Your Roof Vent

The solution to both of these issues is simple: Increase the airflow around your roof deck and attic with proper venting. By creating a steady flow of air, you can ensure that your roof stays cool year-round. This means less stress on your roofing materials, less cooling costs during the warmer months, and less risk of ice dams and moisture buildup. In fact, proper airflow is so important that inadequate venting may even void any warranties offered by your roof's shingle manufacturer. So, how do you know whether your roof is vented correctly?

How Roofing Vents Work

At its most basic, venting a roof requires vents for air intake and exhaust. There are a number of options to choose from in each case, with intake vents including:

  • Soffit vents
  • Fascia vents
  • Dormer vents

There are even more options for exhausting air, such as:

  • Ridge vents
  • Gable vents
  • Turbine vents
  • Off-ridge vents
  • Powered attic vents

The Right Amount of Ventilation

Unfortunately, ensuring proper airflow from soffit to ridge isn't quite as simple as it sounds. The air needs to circulate smoothly and consistently to achieve the desired effect, and poorly placed vents can disrupt this airflow or even stop it altogether. Finding the right amount of ventilation is also important as both too much and too little airflow can potentially cause problems. Though the typical standard is the 1/150 rule, meaning that one square foot of free vent area is required for every 150 square feet of attic space, it's best to check with your local municipality for specific building codes.

As you can see, outfitting your roof with proper roofing vents is an important but complex task. If done correctly, it can help to lower your cooling costs and extend the life of your roofing materials for years to come. If you suspect that your roof may not have the venting it needs, or if you'd simply like an expert opinion, contact us today to begin the Roofr process. You'll be glad you did!

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