Richard Nelson

Richard has been a roofer for more than 15 years. Roofing runs in the family, with 3 generations of roofers in the family.

Recent Posts

Richard Sin Joins Engineering Team at Roofr

We're very excited to announce the newest member of the Roofr team- Richard Sin!

Richie Sin Headshot blog.jpgRichard is a recent Physics graduate and Full Stack Developer from the University of Waterloo. His strong background in mathematics, science, and full stack development, paired with his previous startup experiences, will bring Roofr a strong technical support.

When asked why he decided to join the Roofr team - Richard said,

"What I look for in a team is great leadership and maximal influence. Given Roofr's current accomplishments and the team size, it was THE opportunity I had to be pursuing"

We're excited to have you, Richard!

Roofr Launches Nationwide Disaster Support, Recruits Florida Head of Operations

Artboard 1.pngWe’re very excited to announce the newest member of the Roofr team - Daniel Tighe.

Dan is joining Roofr as Head of Operations for Florida and Nationwide Disaster Response. Dan's background in insurance, law, and contracting make him a tremendous addition to the team, creating value in systems advancement and developing new markets.

With the recent devastation of Hurricane Irma, hundreds of thousands of Florida homes experienced significant storm damage. Dan’s experience in the roofing and restoration industry will be an invaluable resource to both the homeowners and roofing contractors in Florida and Nationwide

When asked why he decided to join the Roofr team- Daniel said,

“I look forward to helping the people of Florida rebuild. Roofr has put together a tremendous platform to scale our ability to help at a time when it is desperately needed. Joining with the Roofr team presents an opportunity to connect the people of Florida with licensed, insured, local contractors vetted for their professionalism, ensuring that their homes will be restored not just quickly, but the right way.”

Happy to have you onboard, Daniel!

A Valley on My Roof? - Roofing Language Explained: Valleys

Shingle roof with woven valley
Valley without metal flashing.

Valleys and Flashing explained in simple terms.

It may sound odd to learn that you have a valley on your roof. The place where two roof surfaces intersect is called a valley. This is one of the most common areas for a roof to leak. Non-permeable materials such as metal sheets or roof rolls are placed over these joins to seal out moisture. 

Weathered shingles and valley with flashing
Asphalt shingles and metal flashing on a damaged Canadian roof. 

Definition of a Roof Valley

The greatest portion of a roof is a flat expanse that is covered with a non-permeable material, such as asphalt shingles, metal tiles or slate tiles, to protect the roof structure and the interior of the building. When two roof surfaces meet, a valley is created. The valley creates a channel that allows moisture to run off the roof.

Importance of Flashing in Valleys

Valley with metal flashing to protect from rain damage
Water flows onto and down the metal flashing in the valley.

If your roofer says to put flashing in the valleys, the contractor is concerned that moisture may penetrate between joins. Flashing is placed in a valley to create an impermeable seal. Valleys often deteriorate more quickly than other portions of a roof, particularly if leaves and debris build up in the channel. If valleys become clogged, water will not run off. As debris accumulates, the flashing weakens and corrodes.

If your roof leaks, a roofing expert can inspect the roof surface and valleys to find the source. Roofr works with vetted roofing contractors who are licensed to work in your area. Each independent contractor provides a guarantee for labor and a warranty for materials. Roofr makes sure you're satisfied with the quality of work. Our goal is to hear you say, "My roofer did an excellent job. My roof looks great, the valleys are well-sealed and there are no problems."

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Why Get a Roof Inspection or Consultation?

You might find yourself looking for a roof inspection or consultation. It is usually because there is a new problem appearing on your ceiling.

Finding the cause of the problem

Whether it’s a leak or missing shingles, a consultation will be necessary so that you know how much you will need to spend for your repair, as well as how long it will take to fix. But you don’t need to wait until you have a major roofing emergency; what a lot of people don’t realize is how much a bi-yearly roof inspection can help save you money, and potentially prevent major roofing emergencies. 

Preventative roof inspections

Just because there might not be an immediate or noticeable issue, doesn’t mean your roof is in perfect condition. By getting a regular inspection, you’ll be able to catch problems early on, which could save you possible thousands in the future. Often times, minor repairs don’t cost a lot and can really help with the longevity of your roof.

If you are looking to buy or sell a home, you should seriously consider a roof inspection or roofing consultation. It’s common for a roof inspection to be on the list of required inspections when selling a home, mostly because agents don’t want their new homeowners blindly walking into a house with huge repairs hanging over them. If you are looking into purchasing a home, and you see that they have not had the roof inspected, its advised that you ask for a consultation before you purchase the home. If you sign off on a house that is sitting at the higher end of your budget, and find out later on that you need to pay for the entire replacement of a roof, its going to quickly become a shocking and disappointing experience.

Finding the right roofer for your project

Consultations are a super important part of finding the perfect contractor for you. Without a consultation or some kind of initial meeting, you might as well be going into your homeowner/contractor relationship blind. Its important to find out if the contractor is a licensed professional, and to find out how much experience they have, especially if you have a very specific problem with your roof. You want to make sure that the person you hire can get the job done safely, professionally and in a timely manner.

And that’s where Roofr comes in; we simplify that process for you.

Roofr guarantees professional contractors, free estimates, amazing savings and a full warranty on all of our roofing systems. We’ve got all of this, and your home covered.

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How to get a roofing quote for your asphalt shingle house

When it comes to roofing projects, there are a lot of possible mark ups, be it supplies, hour premiums or just higher rates for contractors. There are a lot of factors that can go into you getting the overall price for your repair or replacement. If you had the chance to simplify this tedious task would you? Our simple solution for you is to use our free roofing estimate tool

It's tough to find a reputable roofer


Quotes and estimates can be one of the most confusing parts of the roof repair process. Whether it’s a number that just can’t manage to stop fluctuating, or a contractor that keeps finding extra costs to tack on last minute, it can be a bit nerve wracking when it comes to picking which quote to settle on. This process alone can take weeks.

With the Roofr estimate tool, it only takes seconds to use, and it will give you a free estimate instantly. We will then contact you within 24 hours to create an appointment for one of our professional contractors to come to you for your onsite analysis. This analysis is to provide the contractor with all the information about your specific roofing project, and the overall condition of your roof.

We connect homeowners to vetted roofers to bid on roofing projects

Once our professional has gone over all of your roofing needs with you, we will provide you with a firm quote. No hidden fees, no surprise mark ups, just your quote, plain and simple.

If you decide the price is right for you, then we will move forward with your roofing project. With the work done and your complete satisfaction with the results, you pay your contractor, and the job is done.  

Putting a roof over your head shouldn’t be such a stressful task, so let us simplify it for you. 

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GAF Timberline VS BP Mystique asphalt shingle comparison

Shingle Comparison chart for your reference, compare GAF Timberline to BP Mystique shingles.

GAF Timberline shingles and BP Mystique shingles are an architectural fiberglass asphalt shingle used all across North America on residential homes. It is always recommended that you have GAF Timberline shingles installed by a GAF certified roofer. BP has similar certification programs for their approved roofing contractors.


GAF Timberline 

BP Mystique

Visual Style Timberline_Ultra_HD_Charcoal.jpg mystique-east-2-tone-black-su164632.png
Warranty 50 year limited lifetime warranty/10 years non-prorated  50 year limited lifetime warranty/15 years non-prorated
Wind Rating 110 mph wind warranty  110 mph wind warranty
 Weight 210 lbs / 100sqft 237 lbs / 100sqft
Actual Lifetime 30-35 years  25-30 years
19   19
 Bundles/Pallet 36 36
  • Timberline Ultra HD - BarkwoodTimberline Ultra HD - Barkwood
  • Timberline Ultra HD - Biscayne BlueTimberline Ultra HD - Biscayne Blue
  • Timberline Ultra HD - CharcoalTimberline Ultra HD - Charcoal
  • Timberline Ultra HD - Fox Hollow GrayTimberline Ultra HD - Fox Hollow Gray
  • Timberline Ultra HD - HickoryTimberline Ultra HD - Hickory
  • Timberline Ultra HD - Hunter GreenTimberline Ultra HD - Hunter Green
  • Timberline Ultra HD - Patriot RedTimberline Ultra HD - Patriot Red
  • Timberline Ultra HD - Pewter GrayTimberline Ultra HD - Pewter Gray
  • Timberline Ultra HD - ShakewoodTimberline Ultra HD - Shakewood
  • Timberline Ultra HD - SlateTimberline Ultra HD - Slate
  • Timberline Ultra HD - Weathered WoodTimberline Ultra HD - Weathered Wood


Improper installation of asphalt shingles can cause leaks and void your manufacturer warranty.

Contact Roofr to schedule a visit from one of our vetted professional roofers.

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Why should you have your gutters checked - Eavestrough Inspection

An overflowing eavestrough can cause all kinds of damage to you home. From discoloured siding, or rotted fascia boards, to cracked pavement or flooded basements, the problems are serious.

The water flowing down your house can cause severe foundation problems over time and erode, destroy or waterlog your landscaping.

We understand why you might be putting off cleaning out your eaves troughs, it can be quite the task, not to mention it can be dangerous if you don’t know what you’re doing. Let us save you the trouble; we’ll do it for you!

Eavestrough Services

Stagnant water can breed and attract pests

Trapped and stagnant water in your eaves troughs not only can cause damage to your home, but it also creates the perfect breeding area for mosquitos. 3 of the 4 stages of a mosquito’s pesky life is spent in water, and by leaving your eaves troughs blocked, you are allowing these annoying, disease carrying insects to multiply on your property.

Along with mosquitos, stagnant water in eavestroughs can attract other pests including birds, rodents and bees. Let us clean that up for you before things get out of hand.

It's tough to see these issues without a proper eavestrough inspection - Learn More.

Ice damming and freezing water

You might think that ice damming is caused by issues with your eave troughs, but really the root cause of most ice damming is heat escaping from your attic. The heat coming from your home will escape and melt the snow on your roof, causing it to run along the roof and into the eavestroughs.

Icicles as a result of ice damming in clogged eaves

This water running into clogged gutters cause damage to both your roof and your eaves troughs, as well as cause some dangerous falling icicle problems. The damming can force the water back up into the roof, which can cause severe rotting. Clean gutters, and proper application of Ice & Water will prevent this water damage.

Roof damage is always to be avoided. Eavestrough cleaning helps prevent damage to shingles over winter.

Solar panels and other roofing technology

These days, it is not uncommon to find homes that have solar panels, a lot of which are installed onto roofs for overall efficiency. Having solar panels on your roof means that they are subjected to the same harsh elements that your roof and eaves troughs are, which can cause a build up of dirt and debris that will begin to affect the amount of energy they can bring in.


Solar panels are expensive and cleaning them can be risky, so you should only trust an experienced professional to clean them for you. Again, that’s where we come in. Let us match you up with a reputable contractor that knows how to handle your solar panels, so that you can keep that electricity flowing at the same rate that you’re used to.

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How to get a roofing estimate for your home

Getting an estimate on a roof repair or a roof replacement used to take a long time, especially when trying to hunt down the best contractors in your area. Roofr does roofing homework for homeowners, providing you with an instant satellite roofing estimate for free.

Use our tools to find your home on a map

To get started with our Instant Online Estimate Tool, you just need to type in your address. In a matter of seconds a birds-eye view of your roof is shown on your screen. Our software works on all devices, even able to provide an instant roofing estimate on your mobile device.

Outline your roof using satellite imagery


This is where our instant estimation tool can be fun! Trace your roof in the maps view with the cursor by touching on the corners of your house. It's necessary to go clockwise, or counter-clockwise in order to build a proper outline. This important measuring step is going to calculate the square footage for our instant roofing estimate.

The rest of the calculations are made after you select the pitch of your roof. If there is any confusion, you can step outside to look at your roof pitch or pull up a google street view. To submit for your free estimate; fill in your contact information, and then you’re done! You’ll have your estimate in seconds, simple as that.macbook2.jpg

Get multiple roofers to provide free estimates

We offer multiple estimates directly through our dashboard to ensure you are getting the best deal. Roofr can save you up to 20% more by cutting out wasteful middlemen. When it comes to your roof, quality is what matters. If you are investing in a repair this size for your home, you are going to want to make sure the job is done right the first time. No more sifting through contractors to find the right, reliable one for you, we will do that for you too.

Roofr can save you up to 20% more by cutting out wasteful middlemen.

With our list of hand-selected contractors, we will match you up with only the best and most reputable roofers in your area. No more worrying whether or not you picked the right person for the job, our guarantee insures that you are only getting the best contractor for the best rate possible. 

What are you waiting for?

Do you have 26 seconds to spare?

Get your 100% free roofing estimate today with our Roofr Estimate Tool!

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How Does Roofr Save You Money?

4 min read-

Roofr Vs. 'The Big Guys'

Since Roofr’s launch just a few months ago many people have asked how we can possibly save customers so much money, and do so without sacrificing the quality of both workmanship and material.  The answer is ingrained in the basic principal of who we are. We are ‘Roofing Simplified’.  After many years in the traditional roofing industry, we’ve witnessed the seemingly endless inefficiencies and subsequent costs of the standard roofing operation. We’ve decided to do our best to change that.

How do most roofing companies work?

Let’s start by talking about ‘the other guys’. Why are large roofing contractors charging an arm and a leg to get the job done?

When it comes down to it, big roofing contractors are essentially marketing giants; consisting of elaborate tiers and avenues to be navigated. When you, the homeowner, call up one of the big guys and ask for a quote, they proceed to send out a sales rep to convince you their high price point is necessary. 

They will then call up a guy who will probably call up another guy, who might just be the guy that installs your new roof.  Large scale roofing companies subcontract 100% of ‘their work’ and tack on an additional markup as high as 50%. 

That massive markup is necessary for these giants to survive.  It’ll cover over head costs, sales staff commission, marketing departments, accounting departments, project managers, and so on and so forth.  In the end you’re paying not only for your roof replacement, but for the big guys to keep the many archaic aspects of their business operational.

We connect you directly with reputable installers in your area

We eliminate the middleman and ensure that you receive competitive pricing on all materials.

Roofers working on a terra cotta roof

You contact us, and we connect you directly with reputable installers in your area. We eliminate the middleman and ensure that you receive wholesale pricing on all materials. 

  • One on one connections
  • Vetted roofers

No sales teams to pay commissions to, no advertising team or project managers, and most importantly no crazy overhead. Our revolutionary, stripped down platform has allowed us to save ourselves money in all areas.  We’re so pleased we get to pass those savings on to you.

We will never be the absolute cheapest roofer

We pledge to always provide the best possible workmanship and service at the most affordable price point.  At Roofr, we understand that you get what you pay for.  We know, and want you to know that we will never be the absolute cheapest choice

There are quite a few ‘fly-by-night’ roofing companies that often don’t have proper insurance, certifications, or WSIB clearance.  There can be no guarantee of the experience they provide or most importantly, the end result. Be wary of these companies; if it seems too good to be true, it probably is.

All of Roofr’s installation teams have been hand selected based on reviews, years in business, amount of jobs completed, insurance, certifications and overall workmanship.  You can rest easy knowing that your roof is in capable and reputable hands, and you didn’t have to spend that arm or leg to make it happen!

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The Importance of Proper Roof Ventilation

2 min read

A properly ventilated roof can save you a ton of money in the long run. 

One of the most important components of a great roofing system is ventilation, the longevity of your roof greatly depends on it. A few extra dollars spent on adequate ventilation will save you a ton of money in the long run.

What does Ventilation do and Why is it Important?

Ice damning is a major cause of leaks during winter months. Ice damning occurs when your attic is not properly ventilated. Warm air from your home travels upwards and remains in your attic, melting the snow unevenly, which then freezes again when it reaches your eaves. This ice buildup will not only cause condensation and mould, but will deteriorate the shingles at a rapid rate and rot the roof deck.

During the summer, proper ventilation will allow for continuous outside airflow throughout the attic, keeping the inside of your home cooler, thusly saving you a large amount on your air-conditioning bill.

Things to Remember When Ventilating your Roof!

  • Your intake ventilation (soffits) must not be blocked by any insulation.
  • Vents must always be staggered along the ridge of the roof. Placing vents adjacent to one another will cause cross ventilation (air entering one vent and leaving directly out another).
  • Only one style of vent can be used in the same attic space. The use of different vents types will cause an imbalance in air flow and leave portions of the roof unventilated.

Ask your Contractor.

When replacing your roof, be sure to ask your contractor the following questions regarding ventilation:

  • Do I have an adequate amount of exhaust vents in relation to my attic space and intake vents?
  • Is there more than 1 type of exhaust vent being used on the roof?
  • Are my old vents being used?
  • Is there potential for cross ventilation to occur?
  • Are my intake vents (soffits) blocked by any insulation? (This can be checked by looking inside the attic space).
  • Do I have an adequate amount of intake ventilation?

All in all, choosing the right roofing contractor in your area will eliminate any future ventilation risks and save you a ton of money in the long run.

Hope this helps!!

Richard Nelson

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